Randstad restructured the way they create brand material. That must have cost a fortune, you might think...

Not at all! The initial investment was paid back entirely by the savings in the first year, Joost Schriever, manager International Marketing Support of Randstad Holding, reassured us.

Randstad is the number 4 staffing service in the world with a turnover of 6 billion and active in 2.300 branches in 16 countries including the USA. Their marketing budget? 75 million of which 80% is spent on BTL. Joost Schriever of Randstad: "we saved millions of euro's. On a budget of 75 million that is impressive!"

Randstad decided to set up a central infrastructure with local production of materials. Critical preconditions for the project were "commitment of the executive board, a central budget, use of tool free of charge and also support free of charge. 'Support, support, support' is what the Marketing Operations Management is all about", Joost stresses.

Randstad got more for less. They managed to get improvements in almost all directions of efficiency. Not only the uniformity and consistency increased. Visibility of brand material improved, they reduced time to market and obtained cost savings. "And", Joost adds, "we are now supplier independent". That results in better cost control.

Here are some more financial results...