MarketingGovernance.com was happy to contribute to the new Chief Marketing Officer (CMO) Council thought leadership initiative named “Calibrate How You Operate™: Improving Marketing Yield, Visibility and Process”.

The objective of the initiative is to focus CMO attention on how to optimally structure, resource, and run today's digitally driven, customer-centric, globally distributed, cross-cultural marketing organization.

The report reveals that global marketing executives are challenged by a lack of corporate mandate for alignment and integration. Some 41 percent of the 400-plus marketers audited point to siloed data and limited cross-functional feedback loops as major internal challenges subverting the marketing operational process.

Register here to receive the Executive Summary (Free) or Full Report ($299)