The book “Marketing Resource Management”, subtitled “The noble art of getting things done in marketing. Efficiently”, is now available. Authors Romek Jansen and Frans Riemersma explain in clear wording and through many illustrations how marketing departments can operate more efficiently and how to get the most out of talent, time and money.

Marketing Resource Management shows how strategic marketing goals can be translated to marketing operations, where to start and how marketing resources can be quantified and classified. BJ Gray, AVP of Marketing Operations, Victoria’s Secret said: “This book will help you to get back to basics, creating workflow efficiencies and teamwork.”

The book consists of two parts. Part I explains the current operational marketing challenges. Part II gradually shows which choices have to be made to develop a strategic view on marketing operations and how this contributes to a better, faster and cheaper marketing environment.

Dan Harvie, Marketing Services and Retail Marketing Director, Electrolux Major Appliances Europe: “An intriguing, thought provoking insight into the often complex and confusing world of Marketing Resource Management. The clarity and logic that this book brings will challenge all marketers to question how well placed they are to drive real efficiencies through the entire marketing process.”

Marc Maisonneuve, Communications manager, Yamaha Motor Europe: “Make your marketing spend more transparent and efficient without sacrificing creativity – read this book. Jansen and Riemersma know their stuff.”