Calibrate how you operate

50 percent of CMOs are hired to fix broken marketing organizations.

And that is a real challenge, particularly in today's digitally driven, globally distributed, cross-cultural marketing organizations. It will focus the CMOs attention on how to optimally structure, streamline, unify and manage today's globally dispersed marketing organizations.

In that light, the Chief Marketing Officer Council (CMOCouncil) is undertaking a major research initiative entitled "Calibrate How You Operate".

MarketingGovernance.com is glad to collaborate and invites you to participate in a 15 minute online survey. Your responses will be kept confidential. Upon release of the report, the CMOCouncil will share aggregated findings with you.

So, start now. Start here!