At a glimpse it looks as if the MRM software market is a coherent one. We have regularly stated that nothing is less true. So far, the only common denominator we found among MRM vendors is that they 'call' themselves MRM vendors.

So, what is it that MRM vendors exactly offer? Some clarity can be provided by mapping solutions to the ten functional areas of marketing. The outcome is the MRM vendor list that has been released recently.

If you are planning to start an MRM vendor selection it is more probable you'll find Planning functionality supported, like calendars, online collaboration, approval support, rather than Production functionality, like procurement and traffic functionality.

Have a look at the table below and check the types of functionality in MRM solutions ranked by availability. The percentages represent the amount of MRM vendors that offer the specific functionality.

You only have to compare it with your own business requirements and find the best match for your company...

Ranking	Type of functionality	Covered by % vendors
1.	Planning	94%
2.	Content	90%
3.	Publishing	83%
4.	Reporting	78%
5.	End user	63%
6.	Channel	45%
7.	Ordering	43%
8.	Budget	41%
9.	Knowledge	29%
10.	Production	25%

See for further explanation of types of functionality, the article on
the Ten Functional Areas of Marketing.