Where Corporate Governance enhances the return on capital through increased accountability, IT-Governance ensures that IT is aligned with the business and delivers value, Marketing Governance refers to the system by which companies are directed and controlled to enhance their marketing capacity.

The aim of marketing governance is to

• describe the rules and procedures for making marketing decisions,
  
• provide the structure through which the marketing objectives are set,
  
• provide a means of achieving the set objectives,
  
• monitor the marketing performance against the set objectives.

The aim of this weblog is to provide a platform to share

• opinions
  
• methodologies
  
• tools
  
• theories
  
• cases

...with the ultimate goal to increase transparency, control, accountability and efficiency in marketing environments.