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MarketingGovernance.com http://www.marketinggovernance.com/ MarketingGovernance.com http://blogs.law.harvard.edu/tech/rss en-us Matthew1471's BlogX / BlogX.co.uk Content © 2008 Romek Jansen & Frans Riemersma info@marketinggovernance.com info@marketinggovernance.com http://www.marketinggovernance.com/RSS/Image.jpg MarketingGovernance.com http://www.marketinggovernance.com/ 100 100 maa, 23 feb 2010 10:55 GMT Are we running out of hypes? articles http://www.marketinggovernance.com/ViewItem.asp?Entry=210 http://www.marketinggovernance.com/Comments.asp?Entry=210 <img src="http://www.marketinggovernance.com/Images/Articles/Entry89_244.jpg" border="0" align="right">Budgets are shifting <a href="http://www.marketinggovernance.com/ViewItem.asp?Entry=205" target="_New">from offline media to online media</a>. Online is where a growing number of consumers browse and purchase their products. Research supports this figure showing a 1,200% per annum growth of the World Wide Web. So much for the big numbers. So much for the hype. Let's have a closer look at what really is going on... "However the World Wide Web is still growing at <a href="http://net-ways.com/getDocuments2.asp?lng=2&file=net-ways_whitepaper_The_overlooked.pdf" target="_New">1,200%</a> per annum, this rate is no longer true for the UK nor for the rest of Europe", Roy Dewell states. Growth for the UK in 2008 is in reality 216%. Dewell took a step back from the big numbers in h... vri, 6 okt 2009 15:48 GMT Rabobank MRM case study Cases http://www.marketinggovernance.com/ViewItem.asp?Entry=209 http://www.marketinggovernance.com/Comments.asp?Entry=209 <img src="http://www.marketinggovernance.com/Images/Articles/Entry208_1619.jpg" border="0" align="right"> Background <a href="http://www.rabobank.com" target="_New">Rabobank</a> is among the world’s 25 largest financial institutions, in terms of Tier I capital. Rabobank has over 60,000 employees internationally, who serve about 9.5 million clients in 46 countries. Rabobank, which started 110 years ago, is a cooperation of 151 independent local Rabobanks. Agniet Niemeijer, program manager at Rabobank, defines the relationship between Rabobank and the local banks as “1 daughter and 151 mothers”. Interesting detail: Rabobank is one of the first banks worldwide to adopt MRM. Ten years ago they started the program and recently implemented a second generation MRM tool. Challenge As a market leader, Rabobanks’ aim is to protect the brand and defend market share.... vri, 20 aug 2009 15:43 GMT Agency Review Articles http://www.marketinggovernance.com/ViewItem.asp?Entry=207 http://www.marketinggovernance.com/Comments.asp?Entry=207 <img src="http://www.marketinggovernance.com/Images/Articles/Entry211_8771.jpg" border="0" align="right"><a href="http://www.linkedin.com/in/endafkerfoot" target="_New">Endaf kerfoot</a>, Thinker-in-Chief at Brand New Adventures, pointed us to this video. A humorous look at digital asset management and marketing operations management issues at the "Agency in Review Downs" from <a href="http://maxnow.com " target="_New">Maxnow</a>. <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/qR7OJl_xvfU&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qR7OJl_xvfU&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>... din, 3 aug 2009 10:21 GMT Time to tackle the trend 2 Articles http://www.marketinggovernance.com/ViewItem.asp?Entry=206 http://www.marketinggovernance.com/Comments.asp?Entry=206 <img src="http://www.marketinggovernance.com/Images/Articles/Entry134_6720.jpg" border="0" align="right"><a href="http://ipa.co.uk/Content/Q4-2008-Bellwether-shows-record-fall-for-marketing-budgets" target="_New">Q4 of 2008 </a>reported a record breaking all time high in marketing budget cuts. According to the <a href="http://ipa.co.uk/Content/Q4-2008-Bellwether-shows-record-fall-for-marketing-budgets" target="_New">Bellwether report</a>, 42% of the companies in the survey reported a reduction of their marketing budget. The <a href="http://ipa.co.uk/Content/Q1-2009-Bellwether-shows-business-confidence-recovering" target="_New">Q1/2009 survey </a>reported a number of 34%, the Q2/2009 showed 28%. The Bellwether report raises the question; are marketing executives and their managers becoming more optimistic (less pessimistic?) about the financial prospects of their company, or is their ... din, 17 jun 2009 17:33 GMT New media? New processes! articles http://www.marketinggovernance.com/ViewItem.asp?Entry=205 http://www.marketinggovernance.com/Comments.asp?Entry=205 <img src="http://www.marketinggovernance.com/Images/Articles/Entry205_1523.jpg" border="0" align="right">Media channel effectiveness for building brand equity has shifted significantly over the last 2 years. <a href="http://www.marketingcharts.com/" target="_New">MarketingCharts</a> compared the <a href="http://www.ana.net/ " target="_New">ANA</a> 2007 figures with the ANA 2009 figures and concluded the following. • TV (down to 64% from 80%) • Magazines (down to 51% from 67%) • Radio (down to 30% from 36%) • Outdoor (down to 26% from 35%) • Newspapers (down to 19% from 36%) These examples confirm the massive landslides going on in the marketing communications landscape; • from broadcasting to narrowcasting • from offline to online • from ATL to BTL One of our mantras at MarketingGovernance.com is that most marketing departments struggle to cope with this shift. Mark...