MarketingGovernance.com

MarketingGovernance.com http://www.marketinggovernance.com/ MarketingGovernance.com http://blogs.law.harvard.edu/tech/rss en-us Matthew1471's BlogX / BlogX.co.uk Content © 2008 Romek Jansen & Frans Riemersma info@marketinggovernance.com info@marketinggovernance.com http://www.marketinggovernance.com/RSS/Image.jpg MarketingGovernance.com http://www.marketinggovernance.com/ 100 100 din, 3 sep 2008 17:22 GMT MRMs expanding horizon Articles http://www.marketinggovernance.com/ViewItem.asp?Entry=197 http://www.marketinggovernance.com/Comments.asp?Entry=197 <img src="http://www.marketinggovernance.com/Images/Articles/Entry197_198.jpg" border="0" align="right">Marketing agencies stand at a critical crossroads. "Seeking to maintain their influence in the marketing process, agencies are in the midst of an unprecedented wave of restructuring initiatives that typically include brand repositioning, service expansion, talent development and experimentation with new pricing models." This is one of the six conclusions of the study entitled 'State of the Agency', the result of in-depth interviews and surveys with over 100 senior executives across the marketing services and <a href="http://www.marketinggovernance.com/ViewCat.asp?Cat=_vendor%20list" target="_New">marketing technology</a> industry conducted by the <a href="http://www.winterberrygroup.com/" target="_New">Winterberry Group</a> and sponsored by the <a href="http://www.the-dma... zat, 21 jul 2008 13:09 GMT Marketing is becoming irrelevant articles http://www.marketinggovernance.com/ViewItem.asp?Entry=196 http://www.marketinggovernance.com/Comments.asp?Entry=196 <img src="http://www.marketinggovernance.com/Images/Articles/Entry195_3611.jpg" border="0" align="right">What <a href="http://www.marketinggovernance.com/ViewItem.asp?Entry=86">Kotler</a> observed, <a href="http://www.marketinggovernance.com/ViewItem.asp?Entry=86">ANA/Booz Allan Hamilton</a> elaborated on, has been proven in recent <a href="http://www.rug.nl/feb/nieuws/archief/2007/070928Marketeers" target="_New">research</a>: Marketing is becoming irrelevant. "A few years ago marketing was mostly a line position," argues Peter Verhoef, professor of <a href="http://www.rug.nl/feb/nieuws/archief/2007/070928Marketeers" target="_New">Customer Based Marketing</a>. "Now that is the case at only 19% of the companies. (...) They particularly support the Sales department." “Two, maybe three of their four key tasks slip through the marketers’ fingers,”</... maa, 16 jul 2008 12:44 GMT Time to tackle the trend articles http://www.marketinggovernance.com/ViewItem.asp?Entry=195 http://www.marketinggovernance.com/Comments.asp?Entry=195 <img src="http://www.marketinggovernance.com/Images/Articles/Entry195_3820.jpg" border="0" align="right">In <a href="http://www.marketinggovernance.com/ViewItem.asp?Entry=139">2006 </a>marketing budgets were already under pressure. In <a href="http://ipa.co.uk/Content/Biggest-fall-in-marketing-spend-for-nearly-two-years" target="_New">2007</a> the first major fall was reported and <a href="http://ipa.co.uk/Content/Q1-Bellwether-reveals-marketing-budgets-cut-for-second-quarter-running-as-2008-outlook-deteriorates" target="_New">Q1 of 2008 </a>started with a further reduction. Now for Q2 of 2008, <a href="http://www.brandrepublic.com/News/831512/Marketing-cutbacks-worst-9-11/" target="_New">27%</a> of companies reported reducing their quarterly budget according to the <a href="http://ipa.co.uk/Content/Q2-Bellwether-reveals-marketing-budgets-cut-at-fastest-rate-since-911-" target="_New">IP... zat, 14 jul 2008 15:55 GMT Ranking MRM functionality Articles http://www.marketinggovernance.com/ViewItem.asp?Entry=194 http://www.marketinggovernance.com/Comments.asp?Entry=194 <img src="http://www.marketinggovernance.com/Images/Articles/Entry194_6245.jpg" border="0" align="right">At a glimpse it looks as if the MRM software market is a coherent one. We have regularly stated that <a href="http://www.marketinggovernance.com/ViewItem.asp?Entry=152">nothing is less true</a>. So far, the only common denominator we found among MRM vendors is that they 'call' themselves MRM vendors. So, what is it that MRM vendors exactly offer? Some clarity can be provided by mapping solutions to the <a href="http://www.marketinggovernance.com/ViewItem.asp?Entry=20" target="_New">ten functional areas </a>of marketing. The outcome is the <a href="http://www.marketinggovernance.com/ViewCat.asp?Cat=_vendor%20list">MRM vendor list </a> that has been released <a href="http://www.marketinggovernance.com/ViewItem.asp?Entry=191" target="_New">recently</a>. If you are planning to start... zon, 8 jul 2008 11:57 GMT The little differences...in MRM articles http://www.marketinggovernance.com/ViewItem.asp?Entry=193 http://www.marketinggovernance.com/Comments.asp?Entry=193 <img src="http://www.marketinggovernance.com/Images/Articles/Entry193_1108.gif" border="0" align="right">"You know what the funniest thing about Europe is? (...) It's the little differences. I mean, they got the same stuff over there that they got here, but it's just there it's a little different". <a href="http://www.youtube.com/watch?v=SLtwFugudZE" target="_New">John Travolta alias Vincent Vega in Pulp Fiction, 1994</a> MRM functionality shows little differences too. We assumed <a href="http://www.marketinggovernance.com/ViewItem.asp?Entry=155"> before </a> there are differences in functionality between the European and North American MRM software. Now we can proof this was the case in 2006, based on our research for the <a href="http://www.marketinggovernance.com/ViewItem.asp?Entry=191" target="_New">MRM vendor list</a>. We suggested that American projects ...