6/10/2009 3:48 PM - Background Rabobank is among the world’s 25 largest financial institutions, in terms of Tier I capital. Rabobank has over 60,000 employees internationally, who serve about 9.5 million clients in 46 countries. Rabobank, which started 110 years ago, is a cooperation ...read full article

10/10/2005 9:48 PM - Peugeot is the sixth largest car manufacturer in the world. Their marketing departement faced high costs and delivery delays in the development of 300+ brochures. Cause: inefficient collaboration across multiple global teams. Peugeot decided to create a centralized, ...read full article

26/9/2005 10:15 AM - Carlo De Matteo, the EMEA Marketing Resource Management Lead at Hewlett-Packard, is responsible for one of the largest MRM implementations as measured by number of users and dollars planned and managed. We spoke to him a few months ago and one of the things that str ...read full article

27/7/2005 9:15 AM - "The Treasury and Securities Services Global Marketing (TSS) faced a number of challenges", Timothy Baker explained to us. He is SVP and Manager of Marketing Operations of JPMorganChase. TSS is a $5.4 billion revenue business in 2004 with over 30 product and segme ...read full article

5/7/2005 10:06 AM - Randstad restructured the way they create brand material. That must have cost a fortune, you might think... Not at all! The initial investment was paid back entirely by the savings in the first year, Joost Schriever, manager International Marketing Support of Randsta ...read full article

2/6/2005 9:40 AM - Controlling the brands is a complex business in the automotive sector. For manufacturers like Chrysler and Jeep, the complexity comes from extending the brand through a network of dealers all heavily reliant on print advertising to generate business. Chrysler and Jee ...read full article

14/5/2005 10:16 PM - Another example with impressive results of a brand management solution. An MRM project with a return on its investment in less than a year! ABC Television Network in the U.S.A. implemented a tool aiming for reduction of time-to-market. With more than 200 affiliate s ...read full article

26/4/2005 11:54 AM - TUI, a part of the world's leading tourism service company, faced a challenge of populating repositories centrally. The head office is in London, the majority of its employees work overseas. On top of that, they faced the ever increasing variety of content caused by ...read full article

12/3/2005 8:15 PM - “I knew if I could do everything from one location on the desktop, I would be able to spend less time chasing information and more time planning and executing projects,” Bob Slaker said, Senior Manager of Direct Response. “I’ve tried using spreadsheets, databases, a ...read full article

12/3/2005 12:22 PM - American Airlines launches a New Digital Asset Management System and aims to reduce the cycle-time and costs of producing marketing materials. The system includes tools to easily create collateral from images and data. The Digital Asset Management System is a library ...read full article

10/3/2005 10:29 PM - "Whirlpool was looking for a way to effectively manage our digital assets while automating the business processes surrounding their usage. This has not only produced significant cost-savings, but also allows us to better serve our internal and external clients", says Gr ...read full article

10/3/2005 10:01 PM - Bank of America is one of the larger financial services network in the United States of America. Bank of America delivers higher standards in products, services and functional areas to more than 30 million customers. “Previously, each communications manager handled ...read full article

12/2/2005 2:58 PM - Twice a year, for the Spring and Autumn clothing ranges, the Retail Marketing Channel of Nike had to produce and deliver co-branded brochures or magalogues to 51 different retail chains in 26 different countries, each in the local language. Now that's an MRM challenge! ...read full article