23/2/2010 10:55 AM - Budgets are shifting from offline media to online media. Online is where a growing number of consumers browse and purchase their products. Research supports this figure showing a 1,200% per annum growth of the World Wide Web. So much for the big numbers. So much for ...read full article

20/8/2009 3:43 PM - Endaf kerfoot, Thinker-in-Chief at Brand New Adventures, pointed us to this video. A humorous look at digital asset management and marketing operations management issues at the "Agency in Review Downs" from Maxnow. ...read full article

3/8/2009 10:21 AM - Q4 of 2008 reported a record breaking all time high in marketing budget cuts. According to the Bellwether report, 42% of the companies in the survey reported a reduction of their marketing budget. The Q1/2009 survey reported a number of 34%, the Q2/2009 showed 28%. ...read full article

17/6/2009 5:33 PM - Media channel effectiveness for building brand equity has shifted significantly over the last 2 years. MarketingCharts compared the ANA 2007 figures with the ANA 2009 figures and concluded the following. • TV (down to 64% from 80%) • Magazines (down to 51% from 67% ...read full article

8/6/2009 11:24 AM - After looking at a 100 organisations, Professor Robert Shaw says he found proof in his latest paper, return on ideas that “marketing can drive value that far exceeds its costs”. As stated in our previous article, every business department in the company is forced to ...read full article

29/5/2009 1:11 PM - "In times like this, you need to make sure every single dollar you spend is going to take you as far as it possibly can," says Kelley Quian Troia, Senior Director, Marketing Operations, Wal-Mart in a recent interview. We agree. Never waste a good crisis. The current ...read full article

2/3/2009 7:48 PM - MarketingGovernance.com was happy to contribute to the new Chief Marketing Officer (CMO) Council thought leadership initiative named “Calibrate How You Operate™: Improving Marketing Yield, Visibility and Process”. The objective of the initiative is to focus CMO atten ...read full article

18/2/2009 11:07 PM - Companies are missing a big opportunity to turn customer pain into competitive gain, according to a new CMO Council Report. Despite overwhelming agreement on the importance of customer experience and word-of-mouth, senior marketers admit their companies are failing t ...read full article

2/12/2008 3:08 PM - The book “Marketing Resource Management”, subtitled “The noble art of getting things done in marketing. Efficiently”, is now available. Authors Romek Jansen and Frans Riemersma explain in clear wording and through many illustrations how marketing departments can operate ...read full article

21/11/2008 2:41 PM - "Efficiency has no deadline", a client of us stated. His MRM project never ended up in the top ranks of the marketing priority list. What was missing for his project was a "compelling event", while the next campaign did have a deadline and did drive potential sales ...read full article

28/10/2008 4:56 PM - 50 percent of CMOs are hired to fix broken marketing organizations. And that is a real challenge, particularly in today's digitally driven, globally distributed, cross-cultural marketing organizations. It will focus the CMOs attention on how to optimally structure, ...read full article

3/9/2008 5:22 PM - Marketing agencies stand at a critical crossroads. "Seeking to maintain their influence in the marketing process, agencies are in the midst of an unprecedented wave of restructuring initiatives that typically include brand repositioning, service expansion, talent dev ...read full article

21/7/2008 1:09 PM - What Kotler observed, ANA/Booz Allan Hamilton elaborated on, has been proven in recent research: Marketing is becoming irrelevant. "A few years ago marketing was mostly a line position," argues Peter Verhoef, professor of Customer Based Marketing. "Now ...read full article

16/7/2008 12:44 PM - In 2006 marketing budgets were already under pressure. In 2007 the first major fall was reported and Q1 of 2008 started with a further reduction. Now for Q2 of 2008, 27% of companies reported reducing their quarterly budget according to the IPA Bellwether Report. This ...read full article

14/7/2008 3:55 PM - At a glimpse it looks as if the MRM software market is a coherent one. We have regularly stated that nothing is less true. So far, the only common denominator we found among MRM vendors is that they 'call' themselves MRM vendors. So, what is it that MRM vendors exact ...read full article

8/7/2008 11:57 AM - "You know what the funniest thing about Europe is? (...) It's the little differences. I mean, they got the same stuff over there that they got here, but it's just there it's a little different". John Travolta alias Vincent Vega in Pulp Fiction, 1994 MRM fun ...read full article

3/7/2008 5:16 PM - 20% is an impressive growth rate for a market, in this case predicted untill 2013 for the MRM market. In our research over the last two years we found a growth of 25%. The market increased from 60 vendors in 2006 to 80 vendors in 2008. So the MRM market, at a first g ...read full article

30/6/2008 2:48 PM - If you are starting to date MRM software partners, we have good news for you. The updated independent MRM Vendor list is now available! At the MOM Symposium in London one of the co-founders of MarketingGovernance.com presented “The benefits of technology enabled mark ...read full article

31/1/2008 11:52 AM - In 2008 marketing spend levels are holding steady or trending upward, according to the Annual Marketing Outlook survey of The Chief Marketing Officer (CMO) Council. Still, many marketers say they are frustrated and stymied by organization cultures, senior management min ...read full article

3/12/2007 2:42 PM - Imagine your television commercial went live today and highlights a new product. The commercial states: “For more information visit our website…”, but the website hasn’t been updated. Sounds familiar? Probably, according to a recent survey. 68 percent of internet cam ...read full article

13/11/2007 4:49 PM - If you decide to enter the Marketing Resource Management arena, you'd better be prepared for the TLA's... What is a TLA? It refers to Three Letter Acronyms. Those abbreviations meant to make life easier, but sometimes make it more complex. Prepare yourself and try t ...read full article

1/11/2007 10:07 AM - How well does your marketing operations perform? Compare your marketing operational performance to the rest. In 2007 The Operational Marketing Benchmark is held by Alterian, an U.K. based MRM vendor. Last time at least 80+ benchmark respondents gave their opinion. ...read full article

22/10/2007 10:02 AM - Sign up for the MRM roundtable at the Microsoft boardroom (we promised to bring more marketers to the boardroom right?) at the 22nd of November. More than 95% of today's marketing literature and events cover marketing effectiveness, e.g. how to effectively target you ...read full article

3/10/2007 8:01 PM - MarketingGovernance.com must be the last blog on this planet to finally publish a picture of Paris Hilton. Although Miss Hilton is in the confusing business of being hot and acting cool and we are in the logical business of MRM, efficiency and taxonomy, we finally meet ...read full article

27/7/2007 12:23 PM - If you want to know what McKinsey will be publishing in two years, check MarketingGovernance.com tomorrow. That sounds arrogant, we know. But there seems no other conclusion if you read the text below... In the McKinsey Quarterly (2007 Number 2 19th July), Suzanne He ...read full article

20/7/2007 10:39 AM - As we said at the marketing compliance tutorial at the MOM symposium in NY, SOX and MRM are a marriage made in marketing heaven. But – no different than a 'regular' marriage – make sure proper documentation is in place. You don’t want any divorce claims or see yourself ...read full article

16/7/2007 11:15 AM - It is time to update the MRM merger list. Talents enter the market and HiPo's grow, others merge. Or, as Lonely Planet's travel guide would phrase it: "prices go up, schedules change, good places go bad and bad places go bankrupt - nothing stays the same". Merger ...read full article

6/7/2007 11:41 AM - With the Live Earth event, July 7 2007 will mark a follow-up event of Gore's film "an inconvenient truth". How will carbon footprints impact the industry? How can our marketing department produce in a "carbon neutral" way? Can the carbon footprint impact the brand v ...read full article

2/7/2007 11:30 AM - Many companies are having a hard time to align marketing operations cross departmental. Read the signs and just have a look at the client lists of MRM software vendors. How is it possible that many MRM software vendors claim to have the same brand as a client. Isn't ...read full article

22/6/2007 4:22 PM - Some MRM vendors confessed to us that some clients weren't using their MRM software system after implementing it. Or even worse. Clients bought the license, but did not implement the MRM tool at all. Official figures are -of course- not available. We recorded at lea ...read full article

18/6/2007 3:35 PM - A 'strategic view on operations' almost sounds like a contradiction. But it isn't. It's an imperative. Within marketing environments, 40% of all operational activities do not serve the higher strategic or tactical purpose. Poorly executed operations jeopardise strategic ...read full article

2/6/2007 5:35 PM - It is no secret that boardrooms around the world are pressuring marketing departments to become more accountable. But when you are told you need to put this into practice right now... where do you start? The 6th, 7th and 8th of June the MOMsymposium will take place ...read full article

30/5/2007 11:28 AM - "Have they stopped writing at MarketingGovernance.com?", you might wonder. Nothing less is true. Currently we are writing a book on Marketing Resource Management. Later this year it will be published by an international marketing management publisher. Apart from t ...read full article

5/4/2007 3:44 PM - "Marketing accountability is still often an activity trapped within the silo of the marketing function," judges a report published Wednesday by America's Association of National Advertisers. Prepared by the ANA's Marketing Accountability Task Force - comprising twent ...read full article

21/3/2007 5:50 PM - Facts can be daunting. Especially for marketers. For years on end, facts and figures were considered to be enemies of the creative marketer’s brain. But this has changed. Nowadays, mission critical elements are monitored everywhere within the company, and this is no dif ...read full article

12/2/2007 1:40 PM - Many marketers want to communicate multi channel, but in fact communicate 'multiple channel'. A seminar by Net|Ways in Paris on 'marketing effectiveness and efficiency' made the participants very clear what the benefits and challenges are of multi channel marketing. ...read full article

29/1/2007 12:51 PM - Compliance and corporate governance are making its way to almost every business function. How about its impact on the marketing department? Marketingovernance.com is often asked to clarify abbreviations such as: SOX, IFRS and Basel II. Which regulations apply to wha ...read full article

15/1/2007 9:57 AM - At the MOM Symposium in London we presented the 7 Quick MRM wins you can start today. On request we publish the quick wins. We combined business with pleasure and linked each quick win to a famous movie title. This way it will be easier to remember. This week numbe ...read full article

9/1/2007 10:02 AM - At the MOM Symposium in London we presented the 7 Quick MRM wins you can start today. On request we publish the quick wins. We combined business with pleasure and linked each quick win to a famous movie title. This way it will be easier to remember. This week numb ...read full article

20/11/2006 12:06 PM - Buckle up for another bumpy ride... Last month new figures have been published (Dutch) on the position of CMO's in companies. Conclusion: not a lot has changed since the last time we reported on this topic: All on board! A Dutch university investigated all 49 sto ...read full article

14/11/2006 11:16 AM - Tomorrow the MOMSymposium will set foot on "Continental Europe", in Amsterdam, the Netherlands, to be precise. Time for some thoughts on the international MRM market. Differences in international MRM markets Looking at MRM projects it appears that European MRM proje ...read full article

31/10/2006 2:57 PM - An exclusive MRM survey has been presented at the MOMSymposium in London last June. Roy Dewell at PIPC conducted the survey which took just over 3 months, started in March 2006 and had 102 responses. The survey reveals very interesting figures about marketing systems ...read full article

24/10/2006 12:23 PM - At the MOM symposium in New York in March 2006 we presented "an independent guide to MRM software vendors". At a glance it looks as if the MRM software market is a coherent one. Nothing is less true. The landscape of MRM solutions shows that the origin of the vendors ...read full article

9/10/2006 8:54 PM - At the MOM Symposium in London we presented the 7 Quick MRM wins you can start today. On request we publish the quick wins. We combined business with pleasure and linked each quick win to a famous movie title. This way it will be easier to remember. This week numbe ...read full article

13/9/2006 9:54 AM - At the MOM Symposium in London we presented the 7 Quick MRM wins you can start today. On request we publish the quick wins. We combined business with pleasure and linked each quick win to a famous movie title. So it will be easier to remember. This week number 4: ...read full article

28/8/2006 10:05 AM - At the MOM Symposium in London we presented the 7 Quick MRM wins you can start today. On request we publish the quick wins. We have combined business with pleasure and linked each quick win to a famous movie title. So that it will be easier to remember each of them ...read full article

24/8/2006 11:14 AM - Since we entered the information age it has become a challenge to make sense out of the mountains of collected data. Or more importantly: make money out of it! UK based "the Marketing Leaders" (formerly known as CIMTech) decided to pay special attention to the subje ...read full article

21/8/2006 9:46 AM - In London we presented at the MOM Symposium the 7 Quick MRM wins you can start today. On request we publish the quick wins. We have combined business with pleasure and linked each quick win to a famous movie title. So it will be easier to remember. This week number ...read full article

14/8/2006 11:12 AM - In London we presented at the MOM Symposium the 7 Quick MRM wins you can start today. On request we publish the quick wins. We have combined business with pleasure and linked each quick win to a famous movie title. So it will be easier to remember. This week number ...read full article

7/8/2006 11:16 AM - Recent study reveals that marketing budgets for 2006 will be equal to, or less than the 2005 budget. We recommend marketing managers to do more for less and have a look at MRM. MRM is about improving processes by looking at the long term. Short term process solutions ...read full article

31/7/2006 10:45 AM - Localization is identified as the revolution in consumer markets for 2006. Bain & Company suggests targeting markets locally by developing so-called "clusters", just like the casual-wear retailer American Eagle Outfitters has done (740 U.S. stores). They found that w ...read full article

24/7/2006 10:28 AM - Marketing managers often are depicted as 'technophobic'. Who can blame them for that, if over 70% of IT projects fail? According to PIPC 23% of IT projects are cancelled. 49% just fail. Ernst & Young discovered a similar high figure of 70%. Even more CRM implementati ...read full article

17/7/2006 12:15 PM - UK based "the Marketing Leaders" (formerly known as CIMTech) asked us to give our thoughts about "marketing procurement". In the June's newsletter you can read our contribution "The marketing inquisition has arrived". The MarketingLeaders gathers "editorial contribut ...read full article

10/7/2006 12:09 PM - Our mission is to bring CMO's to the board table. In other words, we want to bring marketing to the next level. Accountability seems to be the key to the board room. In the media we read more and more about marketing measurability. Most of those articles focus on me ...read full article

29/6/2006 12:29 PM - According to Winterberry Group above-the-line (ATL) spending has grown an average of 5.5 percent per year. Below-the-line (BTL) spending grew 7.8 percent annually. Conclusion: marketing spend shifts to Below-the-line. The report, based on Winterberry Group data and s ...read full article

26/6/2006 9:52 AM - Customers usually consult several channels at the same time while browsing for product information. A recently conducted research points out that marketers need to orchestrate channels and media per country, segment and age group differently. Internet data from the ...read full article

19/6/2006 11:58 AM - Currently we are at the crossroads of the 'Marketing Dark Ages' and a 'Marketing Renaissance'. Why will measuring marketing activities lead us us from ignorance to enlightenment? Two main reasons... 1. Measuring marketing pays off. Executives at firms that measure ac ...read full article

22/5/2006 11:15 AM - Few CMO's are joining the poker game as a member of the board. Accountability seems to deliver the key to the board room. Here are some interesting figures from the latest Blackfriars Communications Marketing Index, March 2006. They compared companies that measure m ...read full article

8/5/2006 10:00 AM - Recent study revealed that marketing budgets for 2006 will be equal to, or less than the 2005 budget. We advised marketing managers to build bridges with procurement and to reduce marketing collateral damage in order to do more for less. Another potential money saver an ...read full article

18/4/2006 10:05 AM - Buckle up and prepare for a bumpy ride. Here are some shocking facts: 1. General Electric is the only top 20 company in the Fortune 500 which had a Chief Marketing Officer in 2003 2. Only five companies in the FTSE 100 have marketing directors at their board table ...read full article

11/4/2006 1:20 PM - At the MOM Symposium in NY a consultant of MRMlogiQ and co-founder of MarketingGovernance.com presented "An independent guide to MRM software vendors". As of today the MRMlogiQ vendor list is available for marketing professionals everywhere. You can request it for ...read full article

2/4/2006 1:57 AM - If I can make it there, I’ll make it anywhere....New York, New York. The 13th and 14th of March the MOM symposium took place in the Big Apple. For two days the Hilton in Manhattan was the centre of the MRM universe with lots of tracks (9), presentations (120), parti ...read full article

20/3/2006 12:20 PM - In October we stated: "(..) marketing complexity is (amongst others) caused by the shift 'broadcasting to narrowcasting' (..) eventually leading to one-to-one marketing in its purest form, (..) covered by interactive channels like internet, e-mail, text messaging and po ...read full article

31/1/2006 9:32 AM - Recent study revealed that marketing budgets for 2006 will be equal to, or less than the 2005 budget. We advised marketing managers to build bridges with procurement in order to do more for less. Another potential money saver and quick win is reviewing the storage of yo ...read full article

17/1/2006 5:19 PM - 59% of the CMO's say their marketing budget for 2006 will be equal to, or less than the 2005 budget, according to a Dutch survey. At the same time their target is likely to show 'ambition' in relation to market share! They basically need to do more for less. Where to st ...read full article

8/12/2005 12:23 PM - A commonly heard objection in relation to more control on marketing environments is that it will negatively affect creativity. Creativity is, and will always be, an extremely important element of marketing. But creativity is a means, not the goal. Marketing governanc ...read full article

22/11/2005 6:45 PM - These 'more for less' kind of headers definitely attract our attention. Last week Google launched their free service that measures the effectiveness of websites and online marketing campaigns ROI. Google Analytics tells you everything you want to know about how your ...read full article

16/11/2005 11:13 PM - “Getting marketing and IT to play nice is not just office politics; it can lead to competitive advantage”. Christopher Caggiano, a freelance writer at CMOmagazine, states that a better understanding between the CIO and CMO is necessary and both sides need to realize tha ...read full article

10/11/2005 1:34 PM - "If I had asked my customers what they wanted, they'd have said a faster horse". This famous quote of Henry Ford shows that listening to your customers will not always get you the most innovative solution. Ford decided to design a car instead, which in the early year ...read full article

3/11/2005 4:20 PM - Two weeks ago we published an article about the definition of an ROI. Although The Association of National Advertisers concluded that marketing ROI remains undefined, we kept searching and found a contribution of Jim Novo. His article starts with ‘A common definition ...read full article

28/10/2005 10:29 AM - ...or are the proportions of the Marketing Resource Management market exaggerated? Let's have a look at the facts. There is not a lot of information about the size and growth of the MRM market. The only information easily available is focused on marketing software, ...read full article

19/10/2005 8:34 PM - CEO's are "growing impatient with marketing", according to Philip Kotler. "They feel that they get accountability for their investments in finance, production, information technology, even purchasing, but don’t know what their marketing spending is achieving." Is mar ...read full article

15/10/2005 1:21 PM - What is the status on marketing definitions? Let’s take for instance ROI or - Return On Investment - one of those abbreviations that pops up in every MRM project. The Association of National Advertisers concluded that marketing ROI remains un-defined. Just like last yea ...read full article

7/10/2005 4:28 PM - Every marketing magazine you open nowadays shows articles about the shift in marketing budget from offline to online. The Interactive Advertising Agency, IAB, reports that in the first half of 2005 the online market increased with 62,5% in comparison to last year. In ...read full article

20/9/2005 6:46 PM - Always nice to read articles about the future of marketing. Brain scanning? Behavioral targeting? Gene markers? According to the article 'the future of entertainment' these topics will be items on the marketing agenda, a few years from now. Joseph Jaffe, author of "L ...read full article

9/9/2005 2:31 PM - "Left, left, right, equals cheese". At the MOM Symposium 2005 in London Michael Moon of GISTICS characterised marketers as 'smart rats' when executing marketing campaigns. Imagine, you need the company logo for the next brochure. Most marketers will turn to their cr ...read full article

6/9/2005 9:26 PM - A study found that online advertising can boost offline sales by as much as 12.5%! Nestle, Kraft and Procter & Gamble each submitted brands and campaigns for evaluation as part of this research. One of the aims of this study was to find the optimum use of off- and o ...read full article

26/8/2005 9:25 AM - "One hamburger with a medium coke, please". "Do you want fries with that?" The effectiveness of these types of verbal prompts on sales is huge. Claus Ebster and Udo Wagner of the department of Marketing of the University of Vienna came with very interesting conclus ...read full article

15/8/2005 8:57 PM - UK based "Chartered Institute of Marketing's Technology" (CimTech) asked us to give our opinion about "reducing risk in marketing and business decision making". Check out August's newsletter and read our contribution "Accountability is the word, transparency is the key" ...read full article

3/8/2005 10:26 AM - After having discussed the challenges of the third screen, let's go back to the first screen! Television. Not surprisingly, it is used more and more for instore communication. For instance, Tesco reaches with their instore tv in 300 Brittish supermarkets over 12 mill ...read full article

22/7/2005 10:38 AM - Barcode is out, RFID is in! Barcodes are not interesting for marketing purposes. But RFID is! What is RFID? Here is a definition: "RFID, Radio Frequency Identification is a technology which allows an object or person to be identified at a distance (less than 10 meter ...read full article

19/7/2005 9:02 AM - After television and computer screens, the third screen has arrived: cell phones! Cell phones were first adopted by the Asian consumers. Soon it conquered Europe (penetration sometimes over 100%) followed by the Americas (penetration of more than 66%). In their f ...read full article

13/7/2005 4:51 PM - A few weeks ago in our article Bring home the bacon, we mentioned the attitude of some CEO’s towards the marketing and sales department. The understanding of internal marketing processes and insight in the performance of the marketing department and external vendors is ...read full article

29/6/2005 6:58 PM - When we discuss marketing accountability we often sense certain condescension towards the kind of marketers who ‘shoot from the hip’. Although shooting from the hip is extremely cool, chances of hitting the target are limited. You bet at least 50% is wasted. MRM is a ...read full article

24/6/2005 11:28 AM - "In theory, there is no difference between theory and practice. But, in practice, there is. What happens when a marketing idea meets marketing reality...? What happens when a marketing strategy meets daily marketing practice...? That is where you need Marketing ...read full article

20/6/2005 11:52 AM - Last week Aprimo acquired SmartPath. The bigger fish start to eat the smaller ones. Read more about the acquisition here: Aprimo buys DoubleClick marketing units Aprimo Acquires DoubleClick’s Enterprise Marketing Solutions Business Unit A few weeks ago we starte ...read full article

14/6/2005 11:24 PM - “For too long, marketing inefficiency has escaped "outing." It 's an arcane science, too slippery and too hard to corral and manage. Well that's no longer the case. It's time for marketing to face the inquisitors, just like everyone else” That's the final statement i ...read full article

8/6/2005 9:31 AM - We welcome discussions about marketing governance! Especially when vendors, marketing managers and academics all join the discussion. The 21st and 22nd of June Henry Stewart Conference Studies organize the Marketing Operations Management Symposium at the Radisson SA ...read full article

7/6/2005 9:33 AM - Sometimes it looks like there are more marketing books than marketers. Strangely enough only little focus on marketing execution and operations. Although not specifically a marketing book, Execution Plain and Simple, a publication by RHS&A gives insights into "how to im ...read full article

31/5/2005 5:37 PM - A couple of years ago there was a growing awareness that product promotions should communicate customer benefits instead of product features. Will the coming years show a different approach to the management of marketing activities as well? Outside-in instead of inside- ...read full article

30/5/2005 9:16 AM - Co-branding can be a useful marketing tool -among other tools-, but it has a very high impact on your marketing operations. We have seen in many cases that marketing departments encounter difficulties managing their assets. Co-branding can be experienced as 'double ...read full article

26/5/2005 8:01 PM - Marketing Relationship Management (first time we see this explanation for MRM) software can boost productivity and campaign effectiveness, but successful deployments must overcome technical and cultural hurdles, according to Drew Robb in the article Marketing Gets With ...read full article

23/5/2005 12:46 PM - Since we published our updated MRM vendor list last week, many marketing managers asked: What are MRM vendors exactly? And what is it that MRM vendors exactly offer? Good question! Here's the answer. So far, the only common denominator we found among MRM vendors, is ...read full article

20/5/2005 8:33 AM - "The MRM market is consolidating 'this year'...", is the prediction that we have heard repeatedly over the past few years in various articles, symposiums and discussions. Looking at our MRM merger list, that is not true. Not in any particular year we saw an increase ...read full article

19/5/2005 9:15 AM - It took a couple of weeks of research to update our entire vendor list. With your help we found 18 extra vendors! Now the list contains 58 MRM and DAM vendors. While updating the list, we found that there have been quite a few acquisitions, mergers and even bankruptc ...read full article

17/5/2005 7:23 PM - How can companies prepare for the growing onslaught of global competition and remain profitable? This is just one of the many questions that drew our attention to the outcome of the A.T.Kearney One-day Global Tech + Telecom Competitiveness Summit. Click here and down ...read full article

12/5/2005 7:33 PM - MRM Vendors are from Venus, Marketers are from Mars. Put a software vendor and a marketer in a room for only one hour and 10 to 1 they both leave the room completely dazzled. From all the major business processes, marketing is probably the last to be automated. Why i ...read full article

4/5/2005 4:52 PM - Just as you were trying to get your E-mail communication under control, another communication channel pops up at the horizon... Ever heard of shotCodes or spotCodes? This is how it looks like... (see image). Heineken distributed stickers with shotCodes in bars that ...read full article

18/4/2005 9:06 PM - Nvigorate, an U.K. based MRM vendor, provided us with some exclusive research results. Keep it coming! In 2005 Nvigorate started the On-line marketing management benchmark. The objective is to gather information on marketing operation performance in companies. 80+ Be ...read full article

13/4/2005 1:10 PM - In January 2005 market researcher Morph, revealed that 43% (Dutch) of the companies do not answer their received customer emails at all! Now, there's an MRM challenge! 98 companies, like Shell, Unilever, Vodafone, received 5 different emails, including some nasty co ...read full article

30/3/2005 12:24 PM - The recent study (pdf) of the CMO Council reveals that less than 20% of top technology marketers surveyed had developed “meaningful, comprehensive measures and metrics for their marketing organizations.” An Accenture survey (pdf) (2002) revealed that 68% of marketing ...read full article

27/3/2005 8:47 PM - An annual survey by the Association of National Advertisers (ANA) conducted to help shape its Annual Conference in October 2005, ranked accountability as senior marketers' top priority. The following is the comprehensive list of issues ranked in order of importance acco ...read full article

20/3/2005 11:27 PM - It looks like trendwatching is finally made easy. How can you measure the impact of a trend or campaign? Well, for instance, use Blogpulse to count the appearences in the blogosphere before and after your campaign launch. The blogosphere is often refered to as the commu ...read full article

11/3/2005 10:13 PM - We stated that marketing complexity is increasing. Not only marketing managers have a hard time dealing with it, MRM software vendors too. So it seems, if we take a closer look at the short life of Emmperative. Emmperative was formed in January 2001 by three companie ...read full article

6/3/2005 11:32 AM - The term Marketing Governance is the marketing answer to Corporate Governance. The term is therefore relatively new. Since (the end of) the nineties there are attempts to create transparency in marketing efforts and operations. In case you look for those attempts, m ...read full article

4/3/2005 3:04 PM - The Institute of International Research gathered the best and the brightest for the 2005 PR summit to offer innovative strategies, value-based techniques, benchmarking practices, and recently completed case studies. The goal is to enlighten PR managers about innovat ...read full article

12/2/2005 3:04 PM - Thank God it is not only the marketing department that is facing the challenges of processing huge amounts of information. For the first time in history it isn't the lack of food, ammunition or personel that is causing major trouble to an armies central command. In ...read full article